Opportunities for the development of a joint project for the development of a local brand "Eastern Rhodopes Region" between Bulgaria and Greece in the field of agriculture was discussed at a public lecture at the UNWE Regional Center for Distance Learning in Haskovo.
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| Prof. Dr. Nadia Mironova, Director of the Regional Centre for Distance Learning – Haskovo |
The guest speaker Assoc. Prof. Dimitrios Petropoulos from the University of Peloponnese, Greece, presented to students and businessmen the topic "Marketing of local products in the development strategy of the region - the experience of Greece". The event was held in the Aula of the UNWE Regional Center in Haskovo and online, with the participation of students, UNWE lecturers, representatives of businesses related to agriculture. Live participants in the room and guests online were interested in organizing the marketing of agricultural products in Greece and the extent to which a common brand can be built in the cross-border region.
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| Guest Lecturer Assoc. Prof. Dimitrios Petropoulos |
The public lecture was the idea of the Regional Center of the UNWE, and the organization in the online environment was the work of the students from the master's program "Communication Management" of the UNWE in Haskovo.
Organizing the public event also became part of their training in Event Management.
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